Boomer Lifestyle Tools and Products for the Post Woodstock Generation 
Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.
Regardless, the culture was shifted as never before and the legacy of Woodstock lives on stamped into the DNA of American culture.
Fast forward to today's coolest shows and venues: Coachella or Hardly Strictly Bluegrass and you'll find the comforts of home: gourmet food, swimming pools, private jet parking, T1 mobile bandwidth via satellite, private concierge services rivaling the Ritz.
Today's concert promoter is not handing out apples like Bill Graham used to do at the Fillmore (that's how I met him) they are backstage hanging with the artists and dialing into attendance numbers and concession sales via multiple phones and other devices.
Boomers are Basking in Convenience When/Where Possible
Discerning boomers are no different from the millennial generation when it comes to modern accouterments for on the go convenience.
If you looked around the playa at Burning Man you would see a forest of RVs parked around, with satellite dishes, Air Conditioning on 24/7, and uniformed concierge geeks delivering Sushi on the half shell and porta potties discreetly tucked into convenient locations around the venue.
Jimmy Buffett is no longer a musician; he's a business tycoon walking in the footsteps of Ted Turner. And, any boomer worth his/her salt at a "Margaritaville Show" wants all of the convenience of home, including enough power to drive their blenders in the back rows.
If you track market share numbers for iPhones you can wager boomers are driving a lot of revenue. Jonny Ivy designed a simple function UI that lets a boomer pull up Yelp without dragging the glasses out of their ever present designer bag.
How Brands Should Market to Boomers
Appealing to any audience, boomers included, necessitates an understanding of their buying habits, emotional drivers for purchases, social platforms and historical brand interaction.
Some not all Boomers, in spite of all the press about not being materialistic are just that. There is a rich history of demographic buying patterns and The Last Whole Earth Catalog farm implements didn't make the final short list.
They are "cool hunters" and any retail brand that wants to capture market share in this aging demographic should factor in style and the cool factor.
See Steve McQueen, James Dean and Levis marketing in the '70s -- it was as much about style as substance and you can "borrow" and "retrofit" your marketing (see MadMen: AMC has made a killing) accordingly.
And, coolness as applied to generating brand relevance is about social construct. Boomers have always and will continue to want peer approval and they love aspirational brands that help them define who they are. It's been and will continue to be about making a statement. And, BTW, some of this is relevant for millenials too.
Many boomers are as technical as any generation. To them technology not only serves as a communication tool; but, it makes a statement about who they are and it's as ubiquitous and helps to define who they are. Again, see Apple demographics for proof.
Boomers still love relevant brands. As they have aged, many have not become less concerned with fashion, trends, and what's cool. They still want to try the latest and 'best" Starbucks confections, buy designer duds and stay up to date and plugged in to the latest technological advances.
Boomers have always been disposed towards brands that help them express and define their identity. See the brand gestation patterns from Levis to BMW or Mercedes Benz. Boomers value specialty brands that make life better; but, don't always need a brand to define who they are.
Lest I sound too materialistic driven, boomers have always identified with health, wellness and social activism too. No generation can "own" social activism outright, but that cultural thread has clearly resonated with this generation.
Today, savvy brands that embed some social component are going to do well with boomers. Corporate philanthropy is somewhat cross-generational.
Any brand that delivers content or messaging around health, wellness and good works will appeal to most consumers. We all embrace these tenants when and where we can and savvy brands should take note.
Woodstock it was a mess and don't let anyone tell you different. It was hot, cold, dirty, muddy, and smelly and most of the time you couldn't even hear the music. But, epic nevertheless.
Regardless, the culture was shifted as never before and the legacy of Woodstock lives on stamped into the DNA of American culture.
Fast forward to today's coolest shows and venues: Coachella or Hardly Strictly Bluegrass and you'll find the comforts of home: gourmet food, swimming pools, private jet parking, T1 mobile bandwidth via satellite, private concierge services rivaling the Ritz.
Today's concert promoter is not handing out apples like Bill Graham used to do at the Fillmore (that's how I met him) they are backstage hanging with the artists and dialing into attendance numbers and concession sales via multiple phones and other devices.
Boomers are Basking in Convenience When/Where Possible
Discerning boomers are no different from the millennial generation when it comes to modern accouterments for on the go convenience.
If you looked around the playa at Burning Man you would see a forest of RVs parked around, with satellite dishes, Air Conditioning on 24/7, and uniformed concierge geeks delivering Sushi on the half shell and porta potties discreetly tucked into convenient locations around the venue.
Jimmy Buffett is no longer a musician; he's a business tycoon walking in the footsteps of Ted Turner. And, any boomer worth his/her salt at a "Margaritaville Show" wants all of the convenience of home, including enough power to drive their blenders in the back rows.
If you track market share numbers for iPhones you can wager boomers are driving a lot of revenue. Jonny Ivy designed a simple function UI that lets a boomer pull up Yelp without dragging the glasses out of their ever present designer bag.
How Brands Should Market to Boomers
Appealing to any audience, boomers included, necessitates an understanding of their buying habits, emotional drivers for purchases, social platforms and historical brand interaction.
Some not all Boomers, in spite of all the press about not being materialistic are just that. There is a rich history of demographic buying patterns and The Last Whole Earth Catalog farm implements didn't make the final short list.
They are "cool hunters" and any retail brand that wants to capture market share in this aging demographic should factor in style and the cool factor.
See Steve McQueen, James Dean and Levis marketing in the '70s -- it was as much about style as substance and you can "borrow" and "retrofit" your marketing (see MadMen: AMC has made a killing) accordingly.
And, coolness as applied to generating brand relevance is about social construct. Boomers have always and will continue to want peer approval and they love aspirational brands that help them define who they are. It's been and will continue to be about making a statement. And, BTW, some of this is relevant for millenials too.
Many boomers are as technical as any generation. To them technology not only serves as a communication tool; but, it makes a statement about who they are and it's as ubiquitous and helps to define who they are. Again, see Apple demographics for proof.
Boomers still love relevant brands. As they have aged, many have not become less concerned with fashion, trends, and what's cool. They still want to try the latest and 'best" Starbucks confections, buy designer duds and stay up to date and plugged in to the latest technological advances.
Boomers have always been disposed towards brands that help them express and define their identity. See the brand gestation patterns from Levis to BMW or Mercedes Benz. Boomers value specialty brands that make life better; but, don't always need a brand to define who they are.
Lest I sound too materialistic driven, boomers have always identified with health, wellness and social activism too. No generation can "own" social activism outright, but that cultural thread has clearly resonated with this generation.
Today, savvy brands that embed some social component are going to do well with boomers. Corporate philanthropy is somewhat cross-generational.
Any brand that delivers content or messaging around health, wellness and good works will appeal to most consumers. We all embrace these tenants when and where we can and savvy brands should take note.
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